Lesson 6 of 7
Your niche's playbook
Pick yours from 46 researched plans by niche
Each blueprint is a researched marketing plan for one kind of business: the channels it grows through, what to post and how often, the season, the rules on claims and reviews, and the first 90 days. Find yours, and read it with your two channels in mind.
Weddings and events
Photographers, planners, venues and filmmakers
Creative studios
Portraits, interiors, architecture, web design and art
- How to market a freelance web design business in 2026For freelance web designers
- How to market a portrait or family photography business in 2026For portrait, family and brand photographers
- How to market an architecture or home building firm in 2026For architects and home builders
- How to market an interior design business in 2026For interior designers
- How to market your art and illustration in 2026For artists and illustrators
Health, beauty and fitness
Salons, clinics, trainers, studios and practitioners
- How to market a beauty salon in 2026For beauty salons and skincare studios
- How to market a dental or aesthetic clinic in 2026For dental and aesthetic clinics
- How to market a nutrition business in 2026For dietitians, nutrition coaches and healthy food brands
- How to market a personal training business in 2026For personal trainers and small gyms
- How to market a physio, chiropractic or massage clinic in 2026For physio, chiropractic and massage clinics
- How to market a therapy practice in 2026For therapists and counsellors
- How to market a yoga studio in 2026For yoga studios and wellbeing teachers
Local and professional services
Agents, trades, lawyers, accountants, consultants and agencies
- How to market a B2B consulting business in 2026For independent B2B consultants
- How to market a home services business in 2026For tradespeople and home services
- How to market a law firm in 2026For solo lawyers and small law firms
- How to market a pet business in 2026For pet care businesses and pet brands
- How to market a small marketing agency in 2026For small agencies and freelance marketers
- How to market an accounting or bookkeeping practice in 2026For accountants and bookkeepers
- How to market tutoring or kids' classes in 2026For tutors and kids' class providers
- How to market yourself as a real estate agent in 2026For real estate agents
Shops and product brands
Fashion, handmade, beauty, food, supplements and kids
- How to market a coffee roastery or small food brand in 2026For coffee roasters and small food brands
- How to market a handmade shop in 2026For makers and craft shops
- How to market a kids' or baby product brand in 2026For kids' and baby product brands
- How to market a supplement brand in 2026For supplement and wellness brands
- How to market an independent fashion brand in 2026For independent fashion brands
- How to market an indie beauty or skincare brand in 2026For indie beauty and skincare brands
Food, drink and travel
Restaurants, hotels, tours and drinks makers
- How to market a hotel, B&B or vacation rental in 2026For small hotels, B&Bs and rental hosts
- How to market a restaurant or cafe in 2026For independent restaurants and cafes
- How to market a tour or travel experience in 2026For tour operators and experience hosts
- How to market a winery, brewery or distillery in 2026For small wineries, breweries and distilleries
Software, apps and games
SaaS, AI tools, mobile apps, games and fintech
- How to market a mobile app in 2026For indie mobile apps
- How to market a small SaaS or AI tool in 2026For small software and AI tools
- How to market an AI music or video tool for creators in 2026For AI music and video tools for creators
- How to market an indie game in 2026For indie game studios
- How to market an investing app in 2026For investing apps and tools
Creators, educators and causes
Courses, languages, newsletters, music, books and nonprofits
- How to market a language school or exam-prep business in 2026For language tutors and exam-prep schools
- How to market a nonprofit in 2026For small nonprofits and charities
- How to market a personal finance brand in 2026For personal finance educators
- How to market a podcast or newsletter in 2026For podcasters and newsletter writers
- How to market a self-published book in 2026For self-published authors
- How to market an online course or coaching business in 2026For course creators and coaches
- How to market your music in 2026For independent musicians and producers
- How to market yourself as a UGC creator in 2026For UGC creators and micro-influencers