Lesson 1 of 7
What to hand to AI and what to keep
What AI does well, and what stays yours
The idea
A head chef doesn't chop every onion. The kitchen team does the prep; the chef decides the menu and tastes every plate before it leaves the kitchen. With an AI team, you're the head chef.
Hand to AI
- Research and first drafts
- Versions for each network
- Schedules, reminders and reports
Keep for yourself
- Who you serve and what you promise
- Facts, prices and permissions
- The yes before anything goes out
A week with an AI team
Step 1
Monday
Approve the week's drafts: twenty minutes
Step 2
During the week
Reply to people, and add a story when something happens
Step 3
Friday
A glance at the numbers
Step 4
Once a month
The review: keep, stop, shift
Where AI goes wrong
Numbers and prices
They sound right, and are sometimes made up
Claims and proof
Promises you can't keep, reviews nobody wrote
Your voice
Smooth and generic, like everyone else's
Facts that change
Last season's offer, an old price
Sort it
1 of 6
Hand it over, or keep it?
“Turning one article into five posts”
Today, with AI
Two years ago AI wrote a paragraph when asked. Now a team of AI specialists can run the weekly work of marketing, and wait for your yes.
The owner's job moved from making things to choosing, checking and approving.
What AI does well
The volume: research, drafts, versions, schedules and reports, every week, without getting tired.
Where it goes wrong
Facts, numbers, promises and tone. It sounds sure even when it's wrong.
What stays yours
The strategy, the facts, the relationships and the final yes.
Check yourself
Do it in the studio
- 01
Open To approve and go through the week's drafts: approve, change a word, or turn one down.
free - 02
Check the numbers, prices and promises in each draft before anything else.
free - 03
Open Calendar to see what goes out when. Use autopilot only where you already trust the drafts.
free - 04
Read Today each morning: the CMO's one next step.
free
Done when You have a weekly rhythm: drafts approved on one day, facts checked first, and the next step read each morning.
Go deeper
University courses on the same topic, if you want to go further.
Harvard Business School
AI-Powered Digital Marketing: The Operator's Workshop (DMAIW 1995)Running marketing tests with AI across search, ads, influencers and your own pages
Kellogg
AI-Native Marketing: The Intelligent Marketing Operating System (MKTG-468-0)Marketing set up as one AI system, from spotting signals to learning