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LatestResearch23 October 20267 min
The best marketing channels for a small business, by industry: what 46 niches show in 2026
For most small businesses the channels that bring customers are Instagram, an email list and Google: Instagram is a core channel in 30 of the 46 niches we researched, an email list in 27, a Google Business Profile in 23 and search with a blog in 23. X is a core channel in one niche and Reddit in one. Which channels lead for you depends on how your buyers decide, so each niche has its own blueprint.
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