Lesson 1 of 4
How this course works
What you'll have at the end, and how each lesson works
The idea
A serious marketing education used to mean a business school, a year of your life and a big bill. The knowledge was never secret. It was just hard to use when you also run the business.
AI changed the second part. It can write a first draft of almost anything in minutes. What it can't do is decide who your customers are or what you promise them. That thinking is what this course teaches.
What you'll have at the end
A one-page plan
Who you're for, why you, what you sell and how people find you
Honest brand documents
The studio's report about you, checked and fixed by you
Two working channels
Two places you show up every week, chosen on purpose
One number to watch
And a short check-in each month on what to keep or stop
Pick your route
Go through the course in order, or start with the modules your kind of business needs first.
Your route
What kind of business is yours?
Pick one to see your modules in order. Or take the whole course from the top.
How each lesson works
Step 1
The idea
One idea, in plain words, with an example
Step 2
Today, with AI
What changed, what AI is good at, where it slips
Step 3
Do it in the studio
The exact buttons and prices, always with a free way
Step 4
Done when
A simple check that you finished
Today, with AI
Two years ago, a course like this ended with homework you did alone. Now the studio drafts most of it from your website in a few minutes.
Your time moves from typing to deciding and checking.
What AI does well
Reading your website fast, writing drafts in your style, and remembering every step.
Where it goes wrong
Guessing when it doesn't know. It can't know your best customers, your plans or your limits.
What stays yours
Deciding who you serve and what you promise, and saying yes before anything goes out.
Check yourself
Do it in the studio
- 01
Press Start free and sign up. Paste your website or your main social profile and press Read my site. No link yet? Choose I have neither yet — I am just planning.
free - 02
Check the business questions and press Save and continue. Then your brand, your goal and your AI team: press Build my workspace.
free - 03
When the reading ends, choose Just look around the studio and read the report first, then open Your report.
free
The set-up is free once per account every 30 days, and no card is asked for.
Done when Your report shows your documents, and you've read the first one.
Go deeper
University courses on the same topic, if you want to go further.
London School of Economics
Marketing Action Learning Project (MG4F1)Students solve a real marketing problem for a real business