Launch plans, day by day

Where to find it

Get customers → Launches. The form is on Your brief.

Plan a launch

1. Step 1

   Say what you are launching

   Under What are you launching?, a line — a product, a service, a course, a sale — with its day if you have one. Pick the channels: article, X, LinkedIn, Instagram, email.

2. Step 2

   Press Plan the launch

   15 credits; two to four minutes. The plan opens on the right: the offer in one sentence, the days, the drafts, what to watch and the risks.

3. Step 3

   Put the drafts on their days

   Pick the launch day and press Put every draft on its day: the posts go to To approve with their dates and onto the calendar, and the article is written for its day.

4. Step 4

   Approve each on its day

   Nothing goes out without your yes. Drafts for other places — Reddit, Telegram, your site — have Copy.

No launch in mind? Ask for launch ideas (15 credits) reads your strategy and brings three to five, each with why now, what it gives and what it needs from you; Plan this launch turns one into a plan.

What works

• A launch reaches the people who already know you. Start collecting emails a few weeks before — a waitlist on your site and a Welcome sequence from Email — so the day has someone to tell.
• Selling an app? The launch sites and directories where buyers browse new tools are a channel of their own: Outreach letters writes to each the way it wants to be pitched.
• Keep the week after. The reminders and the last-chance post often sell more than the announcement.

What it costs

A plan 15 credits; ideas 15; rewriting the plan with your answers 15. Putting the drafts on their days is free, or 40 when it includes writing the article — the button shows which.