Lesson 1 of 1
Put it together: your one-page marketing plan
Everything you made in the course, on one page
The idea
Before a long drive, you plan the route once and keep the map where you can see it. You don't redraw it at every junction. Your one-page plan is that map for your marketing.
Step 1
Position
Module 2
Step 2
Offer and price
Module 3
Step 3
Number and channels
Module 4
Step 4
The review
Module 13
Here's yours, filled from what you wrote in this browser.
Your one-page plan
0 of 9 parts written
Today, with AI
A plan used to be a document written once and forgotten. With an AI team reading it every day, your one-page plan steers the work.
That's why its sentences belong in In your own words: every specialist reads them first.
What AI does well
Keeping the plan in front of every draft, and flagging work that drifts away from it.
Where it goes wrong
It can't choose the plan for you. A plan it wrote alone is a guess about your business.
What stays yours
Every line on the page.
Check yourself
Do it in the studio
- 01
Fill the gaps the plan above points to, lesson by lesson.
free - 02
Press Print or save as PDF on the plan.
free - 03
In Your report, open Marketing strategy. Correct the studio's version wherever your plan is different.
free - 04
Put the plan's position and channels in In your own words, so the whole team works from it.
free
Done when Your plan fits on one printed page, and every line on it is yours.
Go deeper
University courses on the same topic, if you want to go further.
London School of Economics
Marketing Action Learning Project (MG4F1)Solving a real marketing problem for a real business, and presenting it to its leaders
Northwestern Medill
Immersion Quarter (MS IMC)Teams solve a live problem set by a company