How to market an online course or coaching business in 2026

Where to show up

Core channels get most of the hours. Support channels get a little. The rest can wait until the core ones work.

Who buys and how they choose

Two kinds of buyers. People who pay for themselves to change something personal or professional (a career move, confidence, a skill, a side business), and professionals or founders whose employer or company pays. Both buy a believable path to one specific result, a person they trust and some accountability, in a crowded market: ICF counted 122,974 coach practitioners worldwide in 2025, up 15% since 2023, and 59% of coaches expect revenue to grow next year (ICF Global Coaching Study 2025, published 16 Sep 2025).

Trigger: an event such as a layoff, a promotion, burnout, a stalled business, a move, or a failed attempt to learn alone. Time to buy rises with price: a low-ticket course can sell in one sitting, a mid-ticket programme usually needs weeks of email and content, and a high-ticket coaching package usually needs one or two calls and several touches over weeks (practitioner convention, not measured). Most consumers decide alone; for team or executive coaching the buyer is a manager or HR and needs something easy to justify in writing. Price sensitivity is high for courses (free YouTube sets the anchor) and lower for coaching, where trust and fit decide, so free proof (a lesson, a workshop, a short call) comes before the price. In the US, an offer that promises to bring the buyer customers for a new business must hand over a written disclosure at least 7 calendar days before payment (FTC Business Opportunity Rule, 16 CFR 437.2).

Where buyers find businesses like this

• YouTube search: people type the problem or the skill, then pick a teacher by watching one lesson — YouTube says Search results depend on how well the title, description and video content match the query and on which videos drive the most engagement for that search (YouTube Help). 84% of US adults use YouTube, 91% of those aged 30-49 (Pew 2026).
• Google search: 'how to' answers, cost and comparison pages, 'is X worth it', and 'near me' for coaches who meet clients in person — guides say. We found no measured share of course or coaching sales that start in organic search. For local results Google says it uses relevance, distance and prominence, and that reviews and links feed prominence (Google Business Profile Help).
• Instagram and TikTok: short lessons and carousels that people send to a friend — Instagram's head Adam Mosseri named watch time, likes and sends as the top three ranking signals and said sends matter slightly more for reaching people who do not follow you (Jan 2025, via Social Media Today). 79% of US adults aged 18-29 and 64% of 30-49 use Instagram; 65% and 45% use TikTok (Pew 2026).
• LinkedIn feed and profile search: career, leadership and B2B coaching — 41% of US adults aged 18-29 and 37% of 30-49 use LinkedIn (Pew 2026). Guides say short story-and-lesson text posts and native video do best (Sprout Social, 28 Jan 2026).
• An email list or free community you own, filled by a free lesson, workshop or challenge — 55% of 'entrepreneurial' creators call audience ownership the most important success factor, and creators with a community offer report about double the earnings of those without (Kajabi State of Creator Commerce 2025, company-reported, 17 Apr 2025).
• Referrals and word of mouth, podcast guest spots, summits and partner newsletters — guides say. We found no 2025 survey that measures the share of coaching clients who arrive by referral.
• Course marketplaces and coach directories — guides say they bring cold traffic to low-ticket courses; revenue splits, who owns the student list and ranking rules differ by platform, and we could not verify them.

The first 90 days

1. Days 1-7

   Write one sentence: who you help, what result, in what time, and what is typical.

   Pick one buyer type (consumer or professional) and so one main social channel (Instagram or LinkedIn).

2. Days 1-14

   Build one free thing that delivers the first step of your method (a 20-minute lesson, a checklist or a workshop).

   Put it behind an email form with a plain consent line and your postal address in the footer.

3. Days 8-21

   Write a 5-email welcome sequence: your story, a quick win, a client case with the typical result, answers to the three objections you hear most, an invitation to a call or the waitlist.

4. Days 15-30

   Post on the main social channel three times a week and publish one YouTube lesson every one or two weeks; every post points to the free thing.

   Keep a list of the questions buyers ask; they are your next lessons and articles.

5. Days 20-40

   Ask 5-10 past clients or beta users for written testimonials with permission to publish.

   Record what each actually achieved so you can state a typical result next to the best one.

6. Days 30-50

   Run a live workshop, webinar or 5-day challenge for your list and warm audience, ending with a short offer.

   Count sign-ups, attendees, bookings and sales.

7. Days 45-70

   Sell a small pilot cohort (5-10 seats) at a founding price instead of a big launch.

   Hold discovery calls and write down every objection word for word.

8. Days 70-90

   Fix the offer from what the pilot taught you.

   Write refund and cancellation terms in plain language and check the consumer rules of each country you sell to. Then decide: repeat the live event monthly, or turn the best workshop into an evergreen replay with an email sequence.

Channel by channel

Instagram · core

Choose this or LinkedIn as the main social channel by who pays. Instagram suits consumers: life, health, relationship, mindset and career-change coaches, and hobby or skill courses. 79% of US adults aged 18-29 and 64% of 30-49 use Instagram (Pew 2026). Instagram's head said watch time, likes and sends are the top three ranking signals (Jan 2025), so a short lesson people send to a friend beats a pretty photo.

Rhythm: 3 feed posts a week (2 carousels and 1 reel) and stories on 3-5 days. Keep it up for 90 days before judging. A solo coach can batch a month of carousels in two hours.

What to post about

• The problem in your buyer's words
• Your method in small steps
• Myths and mistakes in your field
• Client stories with typical results
• What the first call or first session is like
• Why you do this (your own turning point)

Openings that work

• The stuck moment: 'You rewrote your CV six times and still no interviews. The CV is not the problem.'
• The wrong advice: 'Stop polishing your LinkedIn headline. Do this first.'
• A true small proof: 'A client went from X to Y in 6 weeks; the first thing we changed was this.' (only with real data and consent)
• The checklist: '5 signs you are ready to leave your job for freelancing.'
• The question: 'What is the one task you keep postponing at work? Read this.'

How people find you here: Instagram's ranking page does not describe Search signals (Instagram, 2023); guides say it reads the name field, bio, captions and alt text, so put your niche words ('career coach for engineers') in the name field and the first line of every caption. Sends and saves widen reach to non-followers (Mosseri, Jan 2025). A Collab post with another coach or a past client shows the post to both audiences (convention).

How a viewer becomes a client: Link in bio goes to one page: the free guide, workshop or application. Comment-a-keyword or story reply gets the link by DM. Book discovery calls from DMs after two real exchanges, not in the first message. Pin three posts: what you do, a client story, how to start.

Benchmarks: Instagram engagement rate by format in 2025: carousel 0.55%, reel 0.52%, image 0.37%, all formats 0.48% (Socialinsider, published Feb 2026; all industries, not coaching-specific).

Avoid on Instagram

• Earnings screenshots or 'results in 30 days' promises, and testimonials you cannot back with proof of typical results (FTC Endorsement Guides FAQ)
• Buying followers or likes: the FTC Reviews and Testimonials Rule bans knowingly buying fake social media indicators (in force 21 Oct 2024)
• Posting a client's name, story or session details without written consent (ICF Code of Ethics 2.1, effective 1 Apr 2025)
• Employees or friends posing as clients; the FTC alleged undisclosed employee success stories in the Growth Cave case (7 Mar 2025)
• Presenting coaching as therapy. If you wear another hat, say which one (ICF 3.7), and refer a client on when coaching is no longer the right help (ICF 4.3)

YouTube · core

YouTube is where people check whether a teacher can actually teach, and a lesson keeps being found for years. 84% of US adults use YouTube, 91% of those aged 30-49 (Pew 2026). YouTube says Search matches title, description and content to the query and also looks at which videos drive engagement for it, and that growth in views is not correlated with the time between uploads (YouTube Help), so one strong lesson every one or two weeks is enough.

Rhythm: One 8-15 minute lesson every 1-2 weeks, plus 2 Shorts cut from it. Record two lessons in one sitting.

What to post about

• The method, step by step
• Common mistakes in your field
• Case walk-throughs
• Tools, templates and walkthroughs
• Q&A on objections: cost, time, 'is it for me'

Openings that work

• Problem + audience: 'If you are trying to move into management and nobody has told you how, watch this first.'
• Questions I ask: 'The 3 questions I ask on every first call, and why they matter to you.'
• Mistake: 'Why most 90-day plans fail in week 3.'
• Comparison: 'Coach, mentor or therapist: which one do you need?'

How people find you here: Title = the phrase people type plus the result ('How to switch careers at 40 without starting over'). The first two lines of the description repeat it and link to your free guide. Chapters and playlists named by journey stage. YouTube Help: title, description and video content are matched to the search.

How a viewer becomes a client: Link and pinned comment to one free resource; end screen to the free workshop; the programme appears in the description only after the free link.

Benchmarks: Reach: 84% of US adults use YouTube (Pew 2026). YouTube publishes no 'good' watch time; it names relative watch time for short videos and absolute watch time for longer ones (YouTube Help).

Avoid on YouTube

• Titles or thumbnails that promise income or a timeline ('make $10k in 30 days'); that is the kind of claim the FTC cited in the Growth Cave case (7 Mar 2025)
• Undisclosed affiliate links or paid promotions in the description (FTC Endorsement Guides FAQ)
• Clickbait the video does not deliver; YouTube says viewer satisfaction matters to its recommendations (YouTube Help)
• Showing a client's screen, name or company without written consent (ICF Code of Ethics 2.1)

LinkedIn · core

Choose this or Instagram as the main social channel by who pays. LinkedIn suits career, leadership, executive, sales and B2B-skills coaching and any course sold to professionals or teams. 41% of US adults aged 18-29 and 37% of 30-49 use LinkedIn (Pew 2026). If your buyer is a consumer under 35 outside work topics, make it a support channel at most. Guides say a post is tested on part of your network first and widens if early engagement is strong (Sprout Social, 28 Jan 2026).

Rhythm: 3 posts a week, Tuesday to Thursday mornings (Sprout's 2026 heatmap shows peaks Tuesday to Thursday, 9 am to 5 pm), plus 15 minutes a day of comments under posts by your buyers and peers.

What to post about

• A move your clients face at work (new manager, layoff, promotion)
• Lessons from a client case (anonymised, consented)
• A framework you really use
• What hiring managers, buyers or boards look for, if you can say it from experience
• A view on a change in your field

Openings that work

• Tension first: 'My client got the promotion and then asked me: now what?'
• Contrarian: 'Do not network more. Do this instead.'
• List: '7 things I tell every new manager in week one.'
• Question: 'What would you say to a team member who has stopped speaking in meetings?'

How people find you here: Headline and About use the words buyers search ('executive coach for first-time managers'). Featured holds the free resource and the booking link. Sprout (2026): tag only people likely to respond, at most five per post; two to five specific hashtags.

How a viewer becomes a client: The profile is the landing page: headline says who you help and the result, banner shows the offer, Featured holds the lead magnet and booking link. DM people who engaged with you; ask for a call in the second message, not the first (convention).

Avoid on LinkedIn

• Engagement-bait polls and 'comment YES' posts; Sprout (2026) warns that low-value posts chasing reactions are less likely to sustain reach
• A sales pitch in the first DM
• Naming a client's employer or role without consent (ICF Code of Ethics 2.1)
• Hustle claims such as 'six figures in 90 days' from your coaching; same FTC exposure as anywhere else

Email newsletter · core

Email is where a stranger becomes a buyer: you own the list, and the sale happens in a sequence, a reply or a call booking, not in the feed. 55% of 'entrepreneurial' creators call audience ownership the most important success factor (Kajabi 2025, company-reported). Coaching senders averaged 48.07% opens and 1.42% clicks, online-course senders 43.1% and 1.39% (MailerLite, data Dec 2024 to Nov 2025).

Rhythm: One email a week to the whole list (a lesson, a story, one link). A 5-email welcome sequence for every new subscriber. A 6-8 email sequence around each workshop or enrolment window (convention).

What to post about

• One lesson with a step to try today
• A story from a client situation (consented, anonymised)
• Behind the programme: what happens in week 1
• Answers to the objections: price, time, 'will it work for me'
• Dates: next workshop, next intake

Openings that work

• Number + problem: '3 reasons your applications get no replies'
• Reply bait: 'Quick question before I send you the template'
• Result with a limit: 'What a typical client changed in 6 weeks (and what they did not)'
• Date: 'Doors open Tuesday. Here is who it is not for.'

How people find you here: Not a discovery channel. Strangers arrive from YouTube, search, social and referrals and join through a free resource or event. Ask each new subscriber one question (what are you stuck on?) so the welcome sequence can answer it.

How a viewer becomes a client: Free resource, then welcome sequence, then workshop or call, then offer. Book calls with a calendar link inside the email; the call decides fit. State price and what is included on the page the email links to.

Benchmarks: Coaching: 48.07% open, 1.42% click, 0.3% unsubscribe. Online courses: 43.1%, 1.39%, 0.23%. All industries: 43.46%, 2.09%, 0.22% (MailerLite, data Dec 2024 to Nov 2025). Judge on clicks and replies; opens are a loose measure.

Avoid on Email newsletter

• Buying or renting lists, or mailing people who gave you no reason to expect your email
• A missing postal address, a deceptive subject line or an opt-out slower than 10 business days: up to $53,088 per email, and the law covers B2B email too (FTC CAN-SPAM guide)
• A 'last chance' that is not the last chance; a deadline that moves every launch teaches the list to wait
• Income promises or guaranteed results in subject lines

TikTok · support

The same vertical clips as Reels, posted where under-35s search for answers. 65% of US adults aged 18-29 and 45% of 30-49 use TikTok (Pew 2026). TikTok says its feed weighs likes, shares, follows, comments and finishing a longer video, plus captions, sounds and hashtags, and that follower count and past hits are not direct factors, so a new account can be seen (TikTok Newsroom, 18 Jun 2020; may be out of date).

Rhythm: Re-post the week's best reel and add one raw take: 2-3 a week. No separate production line.

What to post about

• One buyer question, answered
• Myths in your field
• A moment from a session (anonymised)
• How I work with clients

Openings that work

• 'Nobody tells you this when you change careers...'
• 'If you are the only one on your team who...'
• 'Three things I would never say in a salary conversation.'

How people find you here: Write the caption as the question people would type and say the same words in the first two seconds and on screen (convention).

How a viewer becomes a client: Profile link to one free resource; pinned 'start here' video; comments and DMs lead to the email list. TikTok feeds the list; it rarely closes a high-ticket sale directly (convention).

Avoid on TikTok

• Re-uploading a video that carries another app's watermark; Instagram says it shows fewer such reels (Instagram Ranking Explained, 2023)
• Income or 'quit your job in 30 days' hooks (see compliance)
• Trending audio or dances unrelated to the lesson; they attract viewers who will never buy (convention)

Facebook · support

70% of US adults use Facebook (Pew 2026), and a free group or challenge group is a standard way coaches and course creators warm a list (guides say; We read no measurement). Treat it as a home for a free community, not a second content line.

Rhythm: In your own group: 3 posts a week and a reply to every member post within 24 hours. During a 5-day challenge: one post and one 10-15 minute live a day.

What to post about

• The weekly question
• Member wins
• Live events
• Resources: the checklist, the template

Openings that work

• 'Today's 15-minute task: write down...'
• 'Quick poll: where are you stuck this week?'
• 'Win of the day: tell us one thing you finished.'

How people find you here: Groups are found through Facebook search and invitations from your other channels. Name the group after the person and the stage ('Career switchers over 35'), not your brand.

How a viewer becomes a client: Member, then free workshop, then application call. Pin the start-here post with the free resource.

Avoid on Facebook

• Adding people to a group without asking
• Posting income screenshots in the group
• Moving members to your email list without their say-so;

Reddit · support

Buyers and peers ask for help in public threads, and a specific, link-free answer shows how you think. The big business subs are hostile to promotion: r/Entrepreneur's description asks members to avoid promoting consulting services, and r/smallbusiness says it is not for advertisements (subreddit descriptions as listed on GummySearch).

Rhythm: 10 minutes a day reading; two or three substantive replies a week; no links in the first month.

What to post about

• Career situations (job search, promotion, change)
• Starting and pricing a coaching or course business (peers)
• Habits and burnout (with care about scope)

Openings that work

• Open with the person's situation, not with yourself: 'You said the team stopped listening after the reorg. Here is what I would try first.'

How people find you here: Threads rank in Google and are read by buyers who search a problem plus 'reddit' (convention).

How a viewer becomes a client: Mention your work only in your profile or if asked; readers who want more message you.

Avoid on Reddit

• Posting the same link in several subs
• Hiding that you sell coaching when you cite your own client results
• Giving mental-health advice; refer to a professional (see ICF Code of Ethics 4.3)

Google Business Profile · support

Only if you meet clients in a room or sell in a named area; skip it if everything is online. Google says local ranking uses relevance, distance and prominence, that reviews and links feed prominence, and that you cannot pay for a better ranking (Google Business Profile Help).

Rhythm: Reply to each review within 2 days; one post or photo a week; check category and hours each quarter.

What to post about

• Reviews
• Dates and offers
• The space

How people find you here: Relevance, distance, prominence (Google). Pick the category that matches what you do, verify the profile, complete every field.

How a viewer becomes a client: Calls, messages and website clicks to the booking page.

Benchmarks: 97% of consumers read online reviews for local businesses; 47% will not use a business with fewer than 20 reviews; 74% look for reviews written in the last three months (BrightLocal Local Consumer Review Survey, 2026, 1,002 US adults).

Avoid on Google Business Profile

• Giving a discount or gift only for 5-star reviews: the FTC rule bans incentives tied to a required sentiment, while an incentive for a review of any kind is allowed (16 CFR 465.4, FTC Q&A)
• Writing or buying reviews (FTC Reviews and Testimonials Rule, in force 21 Oct 2024)
• Threatening legal action to take a review down (the FTC rule covers review suppression)

Channels to leave for later

• Pinterest — We read no source showing that coaching or course buyers choose a programme here, and Pew's 2026 age table has no Pinterest row. Exception: if you sell printable workbooks or planners, pins of the cover and a sample page that lead to a free download can work (convention).
• X — We read no evidence that coaching or course buyers choose programmes on X. Exception: if your buyers are founders, developers or other creators, X can work for peer conversation; We found no numbers for that.
• Threads — We read no source showing coaching or course sales from Threads. Re-post a text idea there only if it costs nothing extra.
• Quora — We read no source showing that coaching or course buyers use Quora to choose a programme; the same answers do more work as YouTube lessons and blog posts.

Google and the blog

Core channel. Search is how strangers meet a teacher before any sale: YouTube and Google both match the words people type. The blog's job is to answer one real question per article, show how you think, and lead to a free thing that collects an email. One idea becomes an article, a lesson video, a carousel and a newsletter. This is convention; We found no measured share of course or coaching sales from organic search. Query examples below are typical phrasings, volumes not checked.

When searches peak: Practitioner convention, not measured here: interest in career and life change rises in January and early September, and course buying clusters around Black Friday. Publish 6-8 weeks ahead so pages are indexed before the peak, and check your own Search Console for your niche's real curve.

Local search: Only for coaches who meet clients in person or sell in a named area; skip if everything is online. Google says local ranking uses relevance, distance and prominence, and that reviews and links feed prominence (Google Business Profile Help). Consumer behaviour in 2026: 97% read online reviews for local businesses, 47% will not use a business with fewer than 20 reviews, 74% look for reviews from the last three months, 71% use Google for local recommendations, down from 83% in 2025 (BrightLocal 2026). Ask each finished client for a review, never for a particular rating.

Where businesses in this niche get featured and linked

• Credentialing and professional bodies for coaches (ICF member and coach directories; check what the current directory offers)
• Podcasts in your buyer's field: a guest interview with a link to your free guide, not your sales page
• Partner and alumni newsletters, summits and communities
• Industry associations and local chambers of commerce for B2B and executive coaching
• Platform communities and showcases (Kajabi, Skool, Circle); terms not verified

Communities on Reddit

Read the rules and the top threads before you post. Most of these remove promotion; a useful answer is what earns a visit.

The year in this niche

Partners who share your audience

• Complementary coaches and consultants (a CV writer for career coaches, a nutritionist for wellness coaches): swap guest lessons or co-run a workshop; disclose any referral fee (ICF Code of Ethics 3.8 requires disclosing compensation for referrals)
• Podcast hosts and YouTube channels with your audience: a guest lesson or interview, with a link to your free guide
• Newsletter and community owners: swapped or paid mentions; an affiliate or paid link must be disclosed clearly (FTC Endorsement Guides FAQ)
• HR, L&D teams and outplacement firms for career and executive coaching: offer a small pilot cohort for a team (convention)
• Therapists and doctors as two-way referral partners: you send people coaching cannot help, they send people ready for coaching (ICF 3.7, 4.3)
• Platform communities (Kajabi, Skool, Circle): host the paid community there; Kajabi reports creators with a community offer earn about double those without (company-reported, 2025)

Rules that apply

• US, FTC Reviews and Testimonials Rule (16 CFR 465, in force 21 Oct 2024): no fake or false testimonials, no buying reviews tied to a required sentiment, insider reviews need a clear disclosure, no review suppression by threats, no knowingly buying fake followers or views; courts can impose civil penalties for knowing violations. A review you feature in marketing becomes a testimonial. (FTC Q&A on the rule)
• US, FTC Endorsement Guides: if an endorser reports an exceptional result, you need proof that it reflects what people generally achieve; otherwise state the generally expected result. A connection that people would not expect (payment, free product, affiliate commission) must be disclosed clearly. (FTC Endorsement Guides FAQ)
• US, FTC Business Opportunity Rule (16 CFR 437): if you sell a programme and say you or others will provide customers, accounts or outlets (including online) for the buyer's new business, you must give a written disclosure at least 7 calendar days before they sign or pay. 'Advertising and general advice about business development and training' alone does not count as that (437.1(m)). Any figure that conveys expected sales or income is an 'earnings claim' (437.1(f)). (16 CFR 437.1 and 437.2)
• US, FTC v. Growth Cave (announced 7 Mar 2025): the FTC alleged that a programme sold through YouTube ads promised $20,000 to $50,000 in passive income from a 'digital education program', told buyers it was 'IMPOSSIBLE to fail', offered a $10,000 profit guarantee, left buyers with undisclosed 'requirements' and pushed $30,000 to $50,000 upsells, and (in a related credit programme) presented success stories from employees without saying so; it cites the FTC Act, the Business Opportunity Rule, the Credit Repair Organizations Act and the Reviews and Testimonials Rule. Allegations are not findings. (FTC press release)
• US, CAN-SPAM: every marketing email needs accurate headers, a clear ad disclosure, a postal address and a working opt-out honoured within 10 business days; up to $53,088 per violating email; it covers B2B email. (FTC CAN-SPAM guide)
• US, subscriptions and paid communities: the Eighth Circuit vacated the FTC's click-to-cancel rule on 8 Jul 2025, but ROSCA still applies, and California's amended Automatic Renewal Law (from 1 Jul 2025) requires cancelling in the same medium you signed up in and a visible cancel button beside any save-offer. (Greenberg Traurig, Jul 2025, and Cooley, Jun 2025; law-firm summaries seen in search, pages not opened)
• UK, CAP Code: hold documentary evidence that each testimonial is genuine plus the person's contact details (3.47); do not publish one without permission (3.50); claims inside a testimonial must not mislead (3.49); do not pose as a customer (2.3). (CAP advice, 21 Sep 2026)
• Worldwide, ICF Code of Ethics (effective 1 Apr 2025; the standard ICF members and credential holders follow): true and accurate statements about what you offer (5.2) and your qualifications (5.1); client information only with written consent (2.1), which covers client stories; disclose compensation for referrals (3.8); say when you act in another capacity such as therapist (3.7).
• Check them before you set refund and sign-up terms for those countries.

What to measure

• Email list: new subscribers per week, and the share who click at least one email a month. Benchmarks: coaching senders 48.07% opens, 1.42% clicks, 0.3% unsubscribes; online-course senders 43.1%, 1.39%, 0.23% (MailerLite, data Dec 2024 to Nov 2025). Judge on clicks and replies.
• Subscriber to booked call or workshop sign-up rate; call to paid rate; revenue per 100 new subscribers. We found no sourced healthy range for these.
• Workshop or webinar: sign-ups, attendance as a share of sign-ups, and sales per attendee. We could not retrieve a sourced benchmark (the Livestorm 2026 benchmark report is gated).
• Instagram: engagement rate against 0.48% overall and 0.55% for carousels (Socialinsider, 2025 data, published Feb 2026); sends and saves per reach and average watch time, which Instagram names as top signals (Mosseri, Jan 2025).
• YouTube: impressions click-through, average view duration, and the number of email sign-ups from video links.
• Refund and chargeback rate per programme, and the reasons given. We found no sourced benchmark.
• Proof: testimonials with documented permission and a typical-result statement (CAP 3.47-3.50; FTC Endorsement Guides FAQ).
• Only for in-person coaches: Google review count and recency. 47% of consumers will not use a business with fewer than 20 reviews and 74% look at reviews from the last three months (BrightLocal 2026).

Sources

• Consumer Reviews and Testimonials Rule: Questions and Answers — US Federal Trade Commission, 2024-10
• FTC's Endorsement Guides: What People Are Asking — US Federal Trade Commission, undated
• FTC Takes Action to Stop Sprawling 'Growth Cave' Business Opportunity and Credit Repair Scam — US Federal Trade Commission, 2025-03
• 16 CFR 437.1 Definitions (Business Opportunity Rule) — Cornell Legal Information Institute (current CFR), current
• 16 CFR 437.2 The obligation to furnish written documents — Cornell Legal Information Institute (current CFR), current
• CAN-SPAM Act: A Compliance Guide for Business — US Federal Trade Commission, undated
• Testimonials and endorsements (CAP advice) — Advertising Standards Authority / CAP, 2026-09
• Eighth Circuit Vacates FTC's Click-to-Cancel Rule (summary seen in search, page not opened) — Greenberg Traurig, 2025-07
• California Automatic Renewal Law Amendments Take Effect on July 1, 2025 (summary seen in search, page not opened) — Cooley, 2025-06
• ICF Code of Ethics — International Coaching Federation, 2025-04
• Coaching Industry Continues Global Growth with $5.34 Billion USD Revenue — International Coaching Federation, 2025-09
• Discovery and performance FAQs — YouTube Help (Google), undated
• Instagram Ranking Explained — Instagram (Adam Mosseri), 2023-05
• Instagram shares algorithm insights for 2025 (quotes Adam Mosseri on the top three ranking signals) — Social Media Today, 2025-01
• How TikTok recommends videos #ForYou — TikTok Newsroom, 2020-06
• How the LinkedIn algorithm works in 2026 — Sprout Social, 2026-01
• Social Media Fact Sheet — Pew Research Center, 2026-06
• Email marketing benchmarks by industry — MailerLite, 2025-12
• Instagram benchmarks — Socialinsider, 2026-02
• Kajabi's 2025 State of Creator Commerce report (press release) — Kajabi via Silicon UK, 2025-04
• Local Consumer Review Survey 2026 — BrightLocal, 2026
• Improve your local ranking on Google — Google Business Profile Help, undated
• r/lifecoaching (member count and description; — GummySearch, undated
• r/Coaching (member count and description) — GummySearch, undated
• r/Entrepreneur (member count and description) — GummySearch, undated
• r/smallbusiness, r/careerguidance, r/careeradvice, r/NewTubers (member counts and descriptions) — GummySearch, undated