The free set-up: from your link to a plan

The steps

1. Step 1

   Sign up

   Press Start free on any page. Use your name, email and a password, or Continue with Google, and confirm your email.

2. Step 2

   Paste your link

   Your website, or your main social profile — Instagram, TikTok, YouTube, X, Threads, LinkedIn, Telegram or a link page. Press Read my site. No link yet? Choose I have neither yet — I am just planning.

3. Step 3

   Check the business questions

   What you sell, to whom, what makes it different, the language of your content. A quick read fills in what it can; correct anything that is off and press Save and continue.

4. Step 4

   Your brand

   Your colours and their roles, your logo, the voice that suits you — plain and direct, warm and personal, expert, playful, bold or calm — and, if you like, up to three pictures that look the way you want.

5. Step 5

   Your goal

   Where should you be in twelve months? Pick the number that matters — customers, revenue, sign-ups, enquiries, subscribers, followers or visits — where it is today and where it should be. You can skip it and set it later.

6. Step 6

   Your AI team

   The studio recommends the specialists for your business. Keep them, add others, and press Build my workspace.

Then it reads, step by step, while you watch or leave: the site, the brand kit, your product and facts, competitors, audience, strategy, voice, design and content plan. When it ends, it shows the plans — or press Just look around the studio and read the report first.

What you get

• Your report: eight documents — about the product, marketing strategy, competitor analysis, audience and market, brand voice, design guide, content strategy and an llms.txt for AI assistants.
• The facts the team may use about you, and your competitors.
• A brand kit: palette, logo, fonts and rules for pictures.
• Quick fixes for your site, questions for you, situations your customers are in.
• A month plan, a content matrix for Reels and TikTok, and posts ready to approve.

What it costs

The set-up is free once per account every 30 days. Later, Read the site again refreshes your documents when your site changes: the first plain re-read each calendar month is free, then 200 credits.

A second profile

Add one from the profile switcher with New profile. Within 30 days of a free set-up, the steps are the same but the reading starts once that profile has a plan. Each extra profile costs less: 10% off the second, 15% off the third, 20% off every one after. See Several sites in one account.

Good to know

• On a busy day your set-up may wait in line; the page says when it starts.
• A site that turns away automated visitors cannot be read — fill in the questions by hand, and the wall becomes your first quick fix.
• On the Free plan the CMO's first brief and the first drafts wait for a plan; everything above is yours either way.