Every day
Today: the morning brief
Today answers one question: what to do right now. The CMO's brief names the move that matters first, and below it is what cannot wait and what is ready for your yes.
Updated 21 October 20263 min read
What is on it, top to bottom
| Block | What it does |
|---|---|
| The CMO's brief | One sentence on where you stand, Do this first, and Do it now, which opens exactly that card. While the set-up is still reading, a progress bar stands here instead |
| Your first post is ready | In the first days: Approve, Open and change, or Next post |
| Ready to go | Tiles for the posts, the month plan, quick fixes, questions and your documents — during your first 30 days |
| Can't wait | Up to eight things with a clock on them: comments going cold, a post due tomorrow with no picture, Google needing to reconnect, a seat that stopped |
| Today and After that | Up to three more tasks, each with Open or Later, which hides it until tomorrow |
| Your first week | A short checklist: approve two posts, make one quick fix, answer three questions, write from the plan, start the team |
| The pace line | With a twelve-month target set: where you are, the monthly pace needed, the months left |
On the Creator plan, Your creator day adds what to film and post. Office hours show here only when a session is open or due.
Ask the CMO
Ask in the top bar takes any question about your marketing — what to post this week, why a number dropped. Name a specialist with @ to bring it in. Each question costs 15 credits; reading Today costs nothing.
What it costs
- Today itself: free.
- Write the brief now, when there is none yet: 15 credits.
- A question to Ask: 15 credits.
Questions
Asked about this
Why is there a progress bar instead of a brief?
The set-up is still reading your business — about ten minutes. The brief arrives when it ends; on the Free plan it waits for a plan.
What does Later do?
It hides the task until tomorrow. Nothing is lost.
Where did the situations go?
They live on Ideas: who needs you, when, and in what words.