Your twelve-month target
Pick one number and where it should be in twelve months. The studio works back from it, checks in every month and tells you when the pace says the target needs a second look.
Set your target
Step 1
Pick the number that matters
Paying customers, revenue a month, sign-ups, enquiries, subscribers, followers or visits — and where it is today. Zero is an honest answer too. With Google Analytics connected, Fill it from Google Analytics offers its last 30 days.
Step 2
Say where it should be
The number at point B (the studio suggests three times today), by when, and what one customer brings. Why now? is optional.
Step 3
Save the target
It shows on Results → Goal and on Today. You can set it during the set-up, or later here.
How it tracks the pace
- Tiles show where you are now, the pace needed a month, the pace so far and how much of the way is behind you.
- The road back, from B to A shows what each month needs; Plan against fact draws the plan beside what happened.
- About once a month, a card in To approve asks how the month ended. With Google Analytics connected, visits and shop revenue are filled in for you.
- Ninety days in, it asks whether the target is still right. Sooner, if the pace is far behind or far ahead.
Change it, or add another
Refine the target changes the number or the date; the page keeps how it changed. Add another target tracks a second number beside the first — followers next to customers, say.
Questions
Asked about this
Does it cost anything?
No. Setting, tracking and checking in are free.
Is twelve months fixed?
No — pick any date. Twelve months is the honest horizon; the first milestone comes at 90 days.