Growing · 10 min · 6 steps
Take a competitor apart with Super Spy
What works for a competitor, why, and drafts that use it in your own voice.
Step 01
Open Super Spy
Market watch → Competitors, then Spy on a competitor.
Step 02
Pick the network and paste the account
Instagram, TikTok, YouTube, X or Website, then the @handle, the link or the domain. Tick Add to my competitors to keep them on your list.
Step 03
Press Spy
25 credits; a minute or two. The study is saved — opening it again is free.
Step 04
Read what beats their usual
Not their biggest posts — the ones that beat their own average, and why. Then what flops, and whether a hit is a formula they repeat.
Step 05
Borrow, adapted to you
Each idea under what to borrow is one press from a post, an article, a video or a day on the calendar — rewritten for your brand, never copied.
Step 06
Watch them weekly (optional)
Watch weekly re-reads the account every week (25 credits) and opens with what changed.