Growing · 15 min · 6 steps
Plan a launch, day by day
A launch on your calendar, day by day, with every channel's draft waiting for your yes.
Step 01
Open Launches → Your brief
In the sidebar, Get customers → Launches, then the Your brief tab.
Step 02
Say what you are launching
Under What are you launching?, one line — a product, a course, a sale, a new service. Add the launch day, and keep the channels you use.
Step 03
Plan the launch
Press Plan the launch (15 credits). In two to four minutes: the offer in one sentence, the week before, the day, the week after, a draft for each channel, what to watch and the risks.
Step 04
Answer its questions
Under Want it sharper?, answer what it asks and press Rewrite the plan with my answers — or Just keep the answers.
Step 05
Put the drafts on their days
Pick the launch day and press Put every draft on its day. The posts go to To approve with their dates, and onto the calendar.
Step 06
Approve each on its day
Nothing goes out without your yes. Drafts for other places have Copy.