Ideas and the content matrix

The Ideas page

• Add ideas, one per line. End a line with “, instagram” (or another channel) to give it a channel, or Import a file — .txt, .md or .csv.
• Tabs Waiting, Written and Skipped. Each idea has Write it now (40 credits for an article, 25 for a post), Skip, Edit and Put it back.
• The weekly plans take waiting ideas first.
• Situations lists who needs you, when and in what words; Map the situations (20 credits) writes them, and Write about this turns one into a post, a script or an article.

Ideas for articles

On Articles → Ideas, Brainstorm ten ideas (20 credits) brings ten topics and five spares, each with its searches a month, how hard it is to rank, and the angle. Write it (40 credits), Schedule it for a day, Add to plan, or swap one for a spare with Another idea — the last two are free.

The content matrix

On Social media → Instagram or TikTok, the Content matrix tab. Six topics from your business across six angles, filmed in ten formats: 360 videos, a year at one a day. The set-up builds your first matrix free.

1. Step 1

   Open a square

   It holds the idea and how to shoot it — whether you film it or the studio makes it.

2. Step 2

   Write the script, or plan it

   Write the Instagram script or the TikTok one (25 credits), or Put it in Instagram's plan for free: the writer takes it on its next run.

3. Step 3

   Make it yours

   Change the words of any idea, rename or remove a topic or an angle for free. New ideas for a topic, an angle or a square cost 5 credits.

Write the matrix again (20 credits) rebuilds it with your own topics, angles and formats; squares you made or planned stay. The weekly Instagram and TikTok plans also take a few untouched squares on their own.